Do I owe the council money, or does the council owe me money? I think the council owes me money, but looking at the council tax online account portal it looks like I owe them so much money I should be expecting a knock on the door soon...
Whilst personas should never be seen as the be all and end all of content design, it can be helpful to picture fictionalised representations of real people who might be the audience for your content rather than creating in a complete vacuum
Many people think including niche content on a council website makes it hard to find essential information. I think including interesting content on it makes for a more useable site with a more delightful experience