Content and User Experience Strategy

Tell me, on a scale of 0 to 7, how do you feel about this?

A little explanation as to why something annoying is in place can go a long way

Tax needn’t be taxing, and neither should reporting issues with our council assets. We shouldn't make a user do 10 actions to complete a task when one action could suffice.

Are our users as incapable as we often think they are? I think not.

Some further thinking about content which involves dates, and the introduction of a tool to help you make calendar files

You know what your users are searching for minute-by-minute, so why make them type it themselves? You know what key events are going to come up which will affect the council from week to week, so why make users go looking for information about those key events?

In 2019 the Govmetric satisfaction score on the top council website was 0.3; in 2024 the top council website weighs it at 0.2

To paraphrase Antonio Carluccio on Italian food, 'there is no best practice, only good practice'