Simon Gray - CV

I'm a digital strategist-practitioner, straddling the twin realms of development and content and with a working understanding of website infrastructure, living in Birmingham, UK. With a background in music performance and composition before I entered the web industry, I'm a creative individual - I do not just implement other people's ideas, I have ideas of my own with the technical skills to bring those ideas to reality. I make things for the internet.

Current employment - Birmingham City Council

Senior Software Engineer


March 2023 - Present

Birmingham, England, United Kingdom

At this stage the scope and activity of my job since March 2023 has broadly mapped my previous job role. However, since March 2023 I have been the sole technical resource for the Jadu platform.

Although not formally appointed to the position, since 2016 I have been the de-facto Technical Lead for the Jadu / website platform and the organisation's website platform super-user, tasked with overseeing patch deployment, testing, support, platform configuration, planning, and available for consultation by colleagues in the council and in other organisations on matters of website strategy and development. 

Online Service Delivery Officer


April 2015 - February 2023

Birmingham, United Kingdom

Since March 2017 I have principally performed end-to-end web production, covering the core DDaT roles of Business Analyst, Service Designer, Content and UX Designer, Delivery Manager, and Developer, working in the Jadu CMS and CXM platforms. This has involved creating in .html, .css, .php, MySQL, and JavaScript custom functionality and widgets for the website content team to use, CSS designs for use in the Jadu Galaxies microsites spin-offs, and improvements to existing functionality originally delivered by Jadu themselves. It also involved the design and implementation of CRM-like functionality using CXM to replace the existing CRM system, taking requirements and processes from the service areas to go beyond simple case management by using CXM to its limit by creating a fully featured management information system serving as the core business operations environment for their day-to-day work.

During the 2020 CoViD-19 pandemic period I, along with colleagues in the team, delivered at pace a number of essential online services at pace to support the council's response to the emergency; particularly notable services which I delivered were a case management system for the Emergency Planning function to manage their work should the pandemic have turned out to be the existential catastrophe it was initially feared to be, and a complete grant application system which enabled businesses in the city to apply for the various business recovery grants which were available, allowing the grants service area to case manage the applications, and generate automatic payment files to send to the finance system to generate the payments to successful applicants.

I also look into matters relating to innovation, suggesting and developing ways of delivering a good user experience which balances getting the basics right with introducing new features and technologies still emerging in local government, such as frictionless personalisation, virtual reality, functionality for Alexa, and improved location-based directory search.

During 2015-2017 my role mainly involved working with service areas and other areas within the Contact Centre to identify potential improvements to Contact Centre processes and service area processes which interface with the Contact Centre, including defect resolution, designing and maintain the telephone IVR (Interactive Voice Recordings) call flows for my allocated service areas, and creating online forms.