You know what your users are searching for minute-by-minute, so why make them type it themselves? You know what key events are going to come up which will affect the council from week to week, so why make users go looking for information about those key events?
Tl;dr - I refer the reader to Betteridge's law of headlines.
But if you have a few moments spare in your busy day, the answer in most cases is the same, however there's a more nuanced argument to the question than just a single word.
Whilst personas should never be seen as the be all and end all of content design, it can be helpful to picture fictionalised representations of real people who might be the audience for your content rather than creating in a complete vacuum