We really do know that at this time of year an awful lot of people are looking for the bin day changes. We could still make it easier for them to be able to find them
Somebody accidently clicked Publish too early. Somebody might get the sack for doing that; they might even get a court appearance. They shouldn't have been put in the position where a simple mistake could cost them their job.
Tax needn’t be taxing, and neither should reporting issues with our council assets. We shouldn't make a user do 10 actions to complete a task when one action could suffice.
Tl;dr - I refer the reader to Betteridge's law of headlines.
But if you have a few moments spare in your busy day, the answer in most cases is the same, however there's a more nuanced argument to the question than just a single word.
Whilst personas should never be seen as the be all and end all of content design, it can be helpful to picture fictionalised representations of real people who might be the audience for your content rather than creating in a complete vacuum
Why do we design our council website home pages to not actually represent our populations? Why despite all our best efforts to improve our sites is user satisfaction with them going down?
